Final Pixel ran the whole event production for the launch of the new MAX streaming service in 2023 live from the Warner Brothers lot in Los Angeles. We supported in the creative development and ran on set for a live audience and live stream of this high profile event across the globe. The key executives from WBD, including CEO David Zaslav, presented the range of MAX programming and revealed some major new projects as part of the show. We designed and installed a pop-up LED wall and control systems to run the show, including a unique curved design. Our support included pre-visualising the stage environment using unreal engine and