A massively successful creative partnership between Final Pixel and the iconic Oracle Red Bull Racing brand.

The resulting short film immerses viewers in a fantastic road trip across the United States, which would have been logistically impossible without the use of creative virtual production. Not only did virtual production aid the sustainability initiative of a carbon net zero production, it also solved numerous pain points that would have rendered the creative brief impossible. At the time of the shoot, the embargoed Oracle RB19 car was completely confidential and could not be seen by the public anywhere; shooting on location was unfeasible.

To solve this, Final Pixel blended real archive footage, video plates and drone footage with environments completely built in Unreal Engine, as well as CGI and VFX to create an exciting and immersive experience to showcase the Red Bull and Formula 1 brands.